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Novartis Website UI

novartis mockup

Project Scope

Create a better or new UI

The purpose of this assignment was to create a homepage interface, or make an existing one better. I was assigned healthcare, and created a interface based on existing trends that I saw in healthcare companies using the Sketch App. We were required to follow the UX process such as comparative research, creating personas, and reiterating through feedback.

persona

Process

Creating a persona

The importance of persona comes into play during the UX process because of audience and one of the things I wanted to ensure to indicate is that the persona doesn't want to settle for 'just ok' healthcare. Most of this was developed through research of existing healthcare sites and what I found frustrating in regards to finding out more information on how to proceed.

Landing Page Drafts

landing drafts

Getting Help & Plan Types

gettinghelp

Iconography and Footer Drafts

footer

Final UI Mockup

fullUI