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Audience Research

General Profile

mako Name: Mako
Job Title: Student
Age: 18
Gender: Female
Salary: N/A
Location: Suburban
Education: Senior in high school, undecided major
Family: older sister in working field, single parent

Goals and Challenges

Mako feels the need to make a difference. After growing up in a household with only one parent, and seeing the struggles that follow, she knows that choosing a major and a career path that's financially stable will help her get by in life more easily. She looks up to her older sister who has successfully done this as a prosecutor, and wonders if she should follow suit.

However, she has a huge interest in the arts and likes to code very lightly in HTML and CSS in her free time. She's been told by her peers and her family alike that being a 'graphic designer' or 'web designer' will not make her much money at all. She's considering going into community college to take some classes in her free time to decide if she really likes it or not, but her family is pushing her to take the scholarships and grants she was offered when accepted into a university in her area and declare a major in a STEM field.

Thus far, she thinks that the realm of design is only limited to graphic and the web.

Values and Fears

Mako values family, and has a close-knit relationship with her parent and her sister, thus she values their opinion very heavily. She values education, and understand there's a direct correlation between doing well in school and getting a job. Unfortunately, with the state of the government, she also understands that just going to university doesn't guarantee her a job anymore. She also has no interest in anything really outside of her hobbies in art, and has no real desire to go into these fields except to make her family happy.

She fears that she'll end up getting a 9-5 job and eventually burn out, regret and go back to school anyways.